Do you understand what SEO stands for? It is an abbreviation for Search Engine Optimization.
Search Engine Optimization is the process of improving the visibility of a website or a web page in the search engine results.
When someone is searching for you and/or your business are you on the first page? How easy or how hard is it to find you?
In my opinion Search Engine Optimization of your website is just as important as the website itself. Why?
You could have the absolute best website in the world … but if the traffic to your website is really low (because no one relevant either knows you exist or has a hard time finding you) does it really matter how great your website really is?
You can have the best website in the entire world but if it can not be found by the people that you want to find it; Does it matter how good it looks?
When search marketing began in the mid-1990s, manual submission, the meta keywords tag and keyword stuffing were all regular parts of the tactics necessary to rank well. In 2004, link bombing with anchor text, buying hordes of links from automated blog comment spam injectors, and the construction of inter-linking farms of websites could all be leveraged for traffic. In 2010, social media marketing and vertical search inclusion are mainstream methods for conducting search engine optimization.
The customers that SEO brings you are truly looking for your products and/or service. Why do we know this for sure? They have entered your website’s keywords and/or phrases into the search engines and your site has come upon the top of the list (or close to the top of the list) in that search.
Did you also know that statistics show that over 94% of users that search with Google or some other search engine actually clicked on (choose) a first-page result and less than 6% actually clicked to the second page to even look at other options?
With Statistics like that, it is VERY important that you are on Page 1. With the proper search engine optimization on your website; paying customers WILL arrive at your doorstep. With little or no SEO, the question remains … will your customers know you exist?
There are several components to SEO which include how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
In order to optimize your website; several things may be involved including editing its content and associated coding, increasing the number of inbound links (or backlinks) in order to both increase its relevance to specific keywords and to remove barriers within the search engines.
If all of the above sounds really complicated and is not something that you are comfortable both researching and doing; then it is important to look for an industry consultant that specializes specifically in SEO optimization.